DUC / MIKE NGUYEN
- 6 + Years of Experience
- 18+ Completed Projects
Brands
TOOLS
ABOUT ME
SENIOR DIGITAL MARKETING / GROWTH MARKETER
For more than 18 successful Salesy campaigns since 2020, I have created and managed digital advertising campaigns that include content development for Facebook, YouTube, and TikTok as well as digital advertising techniques and community building.
I’m in building a strong Background and connections with many production companies and distribution teams in the e-commerce industry. I’m confident in my ability to lead a communication project despite any difficulties thanks to my experience as well.
IMA Team (Golden Gate Group - Marketing Corp)
Senior Digital MArketing
Cum Automation Marketing
- Directly managed 15 brand’s TIktok Ads, and 7 brand’s Meta Ads.
- Responsible for tracking, analyzing, and optimizing the effectiveness of the Automation – CDP systems for the aforementioned brands using tools like Netcore and Antsomi.
- Tracking, analyzing and optimize Performance Ads by Appsflyer and drive user to Mobile App : Golden SpoonS.
Portfolio
F&B
automation campaign
EDM campaign
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PLAN Strategy / Structure
event
b2b
service
Hair Salon - District 8
website ui design
product
build the report
seo
cakienghoanglam.com
gaixinhxan.com
gomimall.vn
MOVIE
Con Nhot Mot Chong - Galaxy
LIVESTREAM
SHORT-TERM COOPERATION - mobile app
bTaskee Company Limited is a pioneer in applying technology into the domestic work industry in Vietnam. bTaskee provide many convenient services such as: Home cleaning, Air-conditioning, Grocery Assistant, .. in Southeast Asia.
KPI : Optimize CAC; Affiliate.
Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.
Tracking : Appsflyer, Firebase.
Automation Tools : Clevertap
MioApp is an application belonging to ITAPHOA company that applies technology to distribution channels of FMCG products such as Clean Pork, processed goods such as sausages, pork rolls…
KPI : Setup Ads, Tracking,…
Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.
Tracking: Appsflyer, Firebase.
Golden SpoonS is a super app upgraded from the food application – The Golden Spoon. Golden SpoonS is invested with a new interface, offering a smooth experience and additional convenient features such as “Table Reservation” directly on the app and “Online Grocery Shopping” to meet all customer needs.
KPI : Setup Ads, Tracking,…
Platform: Facebook Ads, Tiktok Ads.
Tracking: Appsflyer.
HOW TO ACHIEVE THE TARGET ?
Reaching This Goals with Marketing Funnel: Awareness, Consideration, Conversions, Loyalty
To reach this goals using this funnel, start by creating awareness about your brand through targeted marketing campaigns.
Then, nurture potential customers in the consideration stage by providing valuable information and building trust.
Convert them into paying customers by making the purchasing process seamless and offering incentives.
Finally, focus on cultivating customer loyalty through exceptional experiences and personalized offers. By implementing this funnel strategy, you can move prospects through each stage, ultimately achieving your goals and fostering long-term success.
Resume
Education
Unigap 1:1 Coaching
Van Lang University
Tomorrow Marketer
TikTok Ads x TikTok Shop
- Policy in TikTok Ads, TikTok Shop and TikTok Chanel.
- The ways to Optimize TikTok Ads.
Coursera
- Six Sigma
- Data Analyst
Mind X Technology School
Creative
Google Search Ads
Google Display Network
Google Shopping Ads
Hubspot Academy
- Inbound Marketing
- Content Marketing
Green Academy
IM Group
Awake Your Power - ayp.vn
Best Seller - Sale Team in Revenue : 238.000.000 VNĐ around 21 days.
Experience
Golden Gate Restaurent Group
Responsibilities:
1.Livestream Operations:
- TikTok advertising campaigns for various brands including Kpub, Mak Mak Thai, Kichi, Hutong, Man Tang Guo, Gogi House, Manwah, Cloud Pot, Crystal Jade, Phố Ngon 37, Hàng Cuốn, Sumo, Shogun, Isushi, and more.
2.Facebook Advertising:
- Operate and optimize Facebook advertising campaigns for brands such as Manwah, Cloud Pot, Crystal Jade, Phố Ngon 37, Hàng Cuốn, Yu Tang, Hutong, and Man Tang Guo.
3.Tracking and Analysis:
- Responsible for tracking, analyzing, and optimizing the effectiveness of the Automation - CDP Platform systems for the aforementioned brands using tools like Netcore and Antsomi.
4.In-Restaurant Marketing Setup:
- Set up materials on in-restaurant LCD systems and manage WiFi marketing within the restaurants.
Gomi Corporation
- Manage all digital advertising: FB, Tiktok, Google, Youtube,.. of Gomi VN.
- Tracking - Analyze - Optimize - Collect Data By Using MMP Tools as Airbridge, Appflyers.
- Take responsibility on KPIs when hiring an Agency.
- Trainee Training - upgrade intern to Junior.
- Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
- Plan, Execuse all the project about SEO for gomimall.vn.
- The KPI in charge : Roas, DAU, Install, CPI, Revenue, CR, CPO,...
Arowana - Aquarius Company
- Perform on-page SEO optimization and change the look and feel of the website: cakienghoanglam.com
- Run Facebook ads that push sales for the store's 4 flagship Aquamax products.
- Visual changes on the online channel for 4 Aquamax products.
- Support Sale training for aquarium shops. Plan new product launches.
- Trainee Training - upgrade intern to Junior.
- Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
- The KPI in charge : Revenue, CPO, CR, Mess, Cost Per Mess,...
Huynh Gia Agri
Scale Up Ads for :
Create and execuse for campagin :
Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
Recruit, train, manage and ensure the performance of Interns.
Build in-store processes.
Coordinate with other departments to produce and research new products.
Design UX/UI interface and SEO Website.
Freelancer Performance Digital
- Develop and implement ad strategies for clients across various channels, including search, display, social and programmatic.
- Analyse and optimise paid advertising across all networks, including spend, bids, budgets allocation, and creative.
- Monitor and report on campaign performance, providing recommendations for improvement to ensure objectives are being met.
- Define targeting and strategy for social campaigns, including implementation and management of those campaigns.
- Work closely with the wider marketing team to ensure the seamless integration of paid advertising into the overall marketing strategy.
- Keep up-to-date with the latest industry trends and technologies and ensure that the team is implementing best practices.
- Manage relationships with third-party vendors to ensure that campaigns are executed to a high standard.
Contact Me
