PORTFOLIO, U CAN CALL ME :

DUC / MIKE NGUYEN

<b>DUC / MIKE</b> NGUYEN
  • 6 + Years of Experience
  • 18+ Completed Projects
Digital Marketer

Brands

I'VE COLLABORATED

ABOUT ME

SENIOR DIGITAL MARKETING /  GROWTH MARKETER

For more than 18 successful Salesy campaigns since 2020, I have created and managed digital advertising campaigns that include content development for Facebook, YouTube, and TikTok as well as digital advertising techniques and community building.

I’m in building a strong Background and connections with many production companies and distribution teams in the e-commerce industry. I’m confident in my ability to lead a communication project despite any difficulties thanks to my experience as well.

 
IMA Team (Golden Gate Group South Side)

Senior Digital MArketing

  • Directly managed 15 brand’s TIktok Ads, and 7 brand’s Meta Ads.
  • Responsible for tracking, analyzing, and optimizing the effectiveness of the Automation – CDP Platform systems for the aforementioned brands using tools like Netcore and Antsomi.

What I can Do

my Services
Earn Media
Strategy Planner
  • Organize and Develop a plan to develop Digital Channels.
  • Identify the target audience and understand their behavior and habits.
  • Determine the best form of advertising for your company's campaign.
 
Paid Media
Meta/Facebook Ads
  • Create a new advertising campaign - Keep Tracking, Analyzing and optimizing.
  • Develop an effective advertising distribution strategy to collect data files based on the price of each allowed data.

    KPI: Order Complete, Install App, Messenger, Outbound Click, CPAS.

Paid Media
Google Ads
  • Create a new advertising campaign - Keep Tracking, Analyzing and optimizing.
  • Develop an effective advertising distribution strategy to collect data files based on the price of each allowed data.

KPI : Order complete, Keyword Search, Install App, Outbound Click, Display Network, Youtube Ads.

Paid Media
Tik Tok Ads
  • Create a new advertising campaign - Keep Tracking, Analyzing and optimizing.
  • Develop an effective advertising distribution strategy to collect data files based on the price of each allowed data.

KPI : Payment Complete (Tiktok Shop), Install App, Follow, View.

Paid Media
Social Ads
  • Create a new advertising campaign - Keep Tracking, Analyzing and optimizing.
  • Develop an effective advertising distribution strategy to collect data files based on the price of each allowed data.
  • The Other Social/Ads : Admicro, Cốc Cốc, Instagram, Linked in, Telegram, Zalo,...
Earn Media
SEO
  • Develop a seo plan for the website.
  • Deploying Action Plan for each stage.
  • Tracking, Analyze & Optimize -> Report by Google Data Studio.
  • Strategy always use: Inbound Marketing, Coordinate parts such as Branding, Performance Digital, ... to increase SEO efficiency.
Earn Media
Website UI Design
  • Web designers craft the overall vision & plan for a website layout.
  • Professional website: Business, Landing Page Product, Personal, Ecommerece.
Services

Portfolio

my Cases

PLAN Strategy / Structure

event

Write about your Father

Giveaway Lipstick

Marketing in New Generation

b2b

Cashew Nuts B2B

Almond B2B

MKT in Place (F&B) :
Fanuts House

2 Bạch Đằng, Phường 02, Quận Tân Bình, Hồ Chí Minh

service

Hair Salon - District 8

website ui design

cakienghoanglam.com

Cashew Nuts B2B

product

DrEyes

Isoup

Aestura

Aquamax

Kangen Water

Lumispa

Come Inside Me - Perfume

Banh Trung Thu Box

Alette Shampoo Bags

Happy Bath

build the report

seo

cakienghoanglam.com

gaixinhxan.com

gomimall.vn

MOVIE

Con Nhot Mot Chong - Galaxy

LIVESTREAM

SHORT-TERM COOPERATION - mobile app

bTaskee Company Limited is a pioneer in applying technology into the domestic work industry in Vietnam. bTaskee provide many convenient services such as: Home cleaning, Air-conditioning, Grocery Assistant, .. in Southeast Asia.

KPI : Optimize CAC; Affiliate.

Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.

Tracking : Appsflyer, Firebase.

Automation Tools : Clevertap 

MioApp is an application belonging to ITAPHOA company that applies technology to distribution channels of FMCG products such as Clean Pork, processed goods such as sausages, pork rolls…

KPI : Setup Ads, Tracking,…

Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.

Tracking: Appsflyer, Firebase.

Golden SpoonS is a super app upgraded from the food application – The Golden Spoon. Golden SpoonS is invested with a new interface, offering a smooth experience and additional convenient features such as “Table Reservation” directly on the app and “Online Grocery Shopping” to meet all customer needs.

KPI : Setup Ads, Tracking,…

Platform: Facebook Ads, Tiktok Ads.

Tracking: Appsflyer.

Portfolio

HOW TO ACHIEVE THE TARGET ?

my Strategy


Reaching This Goals with Marketing Funnel: Awareness, Consideration, Conversions, Loyalty

To reach this goals using this funnel, start by creating awareness about your brand through targeted marketing campaigns.

Then, nurture potential customers in the consideration stage by providing valuable information and building trust.

Convert them into paying customers by making the purchasing process seamless and offering incentives.

Finally, focus on cultivating customer loyalty through exceptional experiences and personalized offers. By implementing this funnel strategy, you can move prospects through each stage, ultimately achieving your goals and fostering long-term success.

Strategy

Resume

my Story
Education
Unigap 1:1 Coaching
Data Analyst
2024 - Present
Van Lang University
Public Relation & Communications
2014 - 2018
Tomorrow Marketer
Marketing Foundation - IMC

Data Analytics for making Decision
2023
TikTok Ads x TikTok Shop
Program by TikTok VN
22,23,24/03/2023
  • Policy in TikTok Ads, TikTok Shop and TikTok Chanel.
  • The ways to Optimize TikTok Ads.

 

Coursera
2023 - Present
  • Six Sigma 
  • Data Analyst
Mind X Technology School
Ux Ui Designer
2022 - 2023
Google
2022

Creative

Google Search Ads

Google Display Network

Google Shopping Ads 

Hubspot Academy
2022
  • Inbound Marketing
  • Content Marketing
Green Academy
Website Designer
2018-2019
IM Group
Seo Click
2016
Awake Your Power - ayp.vn
Course 67
2014

Best Seller - Sale Team in Revenue : 238.000.000 VNĐ around 21 days.

Experience
Golden Gate Restaurent Group
Senior Digital Marketing - Growth
01/2024 - Present

Responsibilities:

1.Livestream Operations:

  • TikTok advertising campaigns for various brands including Kpub, Mak Mak Thai, Kichi, Hutong, Man Tang Guo, Gogi House, Manwah, Cloud Pot, Crystal Jade, Phố Ngon 37, Hàng Cuốn, Sumo, Shogun, Isushi, and more.

2.Facebook Advertising:

  • Operate and optimize Facebook advertising campaigns for brands such as Manwah, Cloud Pot, Crystal Jade, Phố Ngon 37, Hàng Cuốn, Yu Tang, Hutong, and Man Tang Guo.

3.Tracking and Analysis:

  • Responsible for tracking, analyzing, and optimizing the effectiveness of the Automation - CDP Platform systems for the aforementioned brands using tools like Netcore and Antsomi.

4.In-Restaurant Marketing Setup:

  • Set up materials on in-restaurant LCD systems and manage WiFi marketing within the restaurants.
Gomi Corporation
Digital Marketing Specialist
09/2022 - 09/2023
  • Manage all digital advertising: FB, Tiktok, Google, Youtube,.. of Gomi VN.
  • Tracking  - Analyze - Optimize - Collect Data By Using MMP Tools as Airbridge, Appflyers.
  • Take responsibility on KPIs when hiring an Agency.
  • Trainee Training - upgrade intern to Junior.
  • Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
  • Plan, Execuse all the project about SEO for gomimall.vn.
  • The KPI in charge : Roas, DAU, Install, CPI, Revenue, CR, CPO,...
Arowana - Aquarius Company
Digital Leader
06/2020 - 06/2021
  • Perform on-page SEO optimization and change the look and feel of the website: cakienghoanglam.com
  • Run Facebook ads that push sales for the store's 4 flagship Aquamax products.
  • Visual changes on the online channel for 4 Aquamax products.
  • Support Sale training for aquarium shops. Plan new product launches.
  • Trainee Training - upgrade intern to Junior.
  • Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
  • The KPI in charge : Revenue, CPO, CR, Mess, Cost Per Mess,...
Huynh Gia Agri
Digital Marketing
03/2018 - 08/2020

Scale Up Ads for :

Create and execuse for campagin :

Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.

Recruit, train, manage and ensure the performance of Interns.


Build in-store processes.


Coordinate with other departments to produce and research new products.


Design UX/UI interface and SEO Website.

Freelancer Performance Digital
Worldwide in Upwork
2021 - Present
  • Develop and implement ad strategies for clients across various channels, including search, display, social and programmatic.
  • Analyse and optimise paid advertising across all networks, including spend, bids, budgets allocation, and creative.
  • Monitor and report on campaign performance, providing recommendations for improvement to ensure objectives are being met.
  • Define targeting and strategy for social campaigns, including implementation and management of those campaigns.
  • Work closely with the wider marketing team to ensure the seamless integration of paid advertising into the overall marketing strategy.
  • Keep up-to-date with the latest industry trends and technologies and ensure that the team is implementing best practices.
  • Manage relationships with third-party vendors to ensure that campaigns are executed to a high standard.
Resume

Contact Me

Let’s Talk About Ideas
Address
Hochiminh City, VN
Freelance
Available Right Now
Email
hoangduc.digital@gmail.com
Phone
+84 942 345 986
GREAT THINGS TAKE TIME - WIN - WIN - WIN !
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