SENIOR DIGITAL MARKETING / GROWTH MARKETER
For more than 18 successful Salesy campaigns since 2020, I have created and managed digital advertising campaigns that include content development for Facebook, YouTube, and TikTok as well as digital advertising techniques and community building.
I’m in building a strong Background and connections with many production companies and distribution teams in the e-commerce industry. I’m confident in my ability to lead a communication project despite any difficulties thanks to my experience as well.
KPI: Order Complete, Install App, Messenger, Outbound Click, CPAS.
KPI : Order complete, Keyword Search, Install App, Outbound Click, Display Network, Youtube Ads.
KPI : Payment Complete (Tiktok Shop), Install App, Follow, View.
bTaskee Company Limited is a pioneer in applying technology into the domestic work industry in Vietnam. bTaskee provide many convenient services such as: Home cleaning, Air-conditioning, Grocery Assistant, .. in Southeast Asia.
KPI : Optimize CAC; Affiliate.
Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.
Tracking : Appsflyer, Firebase.
Automation Tools : Clevertap
MioApp is an application belonging to ITAPHOA company that applies technology to distribution channels of FMCG products such as Clean Pork, processed goods such as sausages, pork rolls…
KPI : Setup Ads, Tracking,…
Platform: Apple Search Ads, Google Ads, Facebook Ads, Tiktok Ads.
Tracking: Appsflyer, Firebase.
Golden SpoonS is a super app upgraded from the food application – The Golden Spoon. Golden SpoonS is invested with a new interface, offering a smooth experience and additional convenient features such as “Table Reservation” directly on the app and “Online Grocery Shopping” to meet all customer needs.
KPI : Setup Ads, Tracking,…
Platform: Facebook Ads, Tiktok Ads.
Tracking: Appsflyer.
Reaching This Goals with Marketing Funnel: Awareness, Consideration, Conversions, Loyalty
To reach this goals using this funnel, start by creating awareness about your brand through targeted marketing campaigns.
Then, nurture potential customers in the consideration stage by providing valuable information and building trust.
Convert them into paying customers by making the purchasing process seamless and offering incentives.
Finally, focus on cultivating customer loyalty through exceptional experiences and personalized offers. By implementing this funnel strategy, you can move prospects through each stage, ultimately achieving your goals and fostering long-term success.
Creative
Google Search Ads
Google Display Network
Google Shopping Ads
Best Seller - Sale Team in Revenue : 238.000.000 VNĐ around 21 days.
Responsibilities:
1.Livestream Operations:
2.Facebook Advertising:
3.Tracking and Analysis:
4.In-Restaurant Marketing Setup:
Scale Up Ads for :
Create and execuse for campagin :
Advising the Board of Directors on ways to increase effective conversion rates on Digital Channel.
Recruit, train, manage and ensure the performance of Interns.
Build in-store processes.
Coordinate with other departments to produce and research new products.
Design UX/UI interface and SEO Website.